This is like paint drying, they take a graphic display that provides information of hits or lack there of to and from your guns.... something that they can actually display if they are smart.
And the replacement is to fall back on the "flags" of hit pen no-pen etc that spring up during battle for a second or so... hmmms....
Someone found out that if you keep people in the dark as to who hit them or how your own damage figures are doing, you would not work out whether to use HE or AP on a particular ship.... don't want the paying public to find that sort of information out now would we.
Add to the frustration level, then a percentage of them will pay $$ to buy Premium, and or anything else that costs $$
And we wonder why there is an average of 5k on the server..... not a good revenue focus to upset your clients, no clients, no revenue. But they do it so well and so often maybe they really think they actually do have a brilliant plan.